Who Should I Hire to Manage Social Media for my Business

It is difficult to decide whether you should outsource your social media, and there are many options available to you.

Your options can be hire an intern, freelancers, employee, small marketing company or large corporate marketing agency. Each of these options has its own set of pros and cons.

I would like to help you make this decision by looking at each individual option.

“Let’s just hire a college intern

One of the biggest problems with hiring a college intern, is usually they have no real business experience. Most often their lack of real world work experience, so instead of maximizing your time on other important business you will spend your valuable time answering intern questions and constantly correcting or reviewing their work, interns can cost you a lot of time and time is money.

Pros Intern Hire

□Free or very low cost (Cash payment wise)

Cons Intern Hire

□Little to no true business experience

□Little to no true experience using social media to grow your business

□Constant oversight, time loss to review work performed

□Temporary position. Once they have gained a few months experience they leave to seek good paying     positions.

Maybe A Social Media Freelancer Would Be A Better Fit?

A social media freelancer is similar to a consultant.

Typically a freelancer will charge an hourly wage to render services on a project or to provide service to your company. For example, and freelancer with 3+ years of experience on average will cost $45/hr.

If you want real results from social media you need to be active on your sites daily or multiple posts per day. Therefore, assuming it takes a freelancer one hour per day to post and create content on your behalf your costs could be:

$45/her per day x 5 days a week x 4 weeks a month = $900/mo. X 12/mo. = $10,800 per year for freelancer to handle your social media.

Pros freelancer hire

□More flexibility. Freelancers are more flexible to move from project to project.

□Lower cost than in house employee (Employer does not have to pay employment tax or benefit package)

Cons freelance hire

□No loyalty, freelancers sell their services to the highest bidder (incl. your competition)

□Reliant on one person. If he/she is sick or busy your social media may go on hold.

□No Oversight. There is little to no transparency on how the work is actually being done.

Important note: With the Freelance work experience matters. Hiring an inexperienced freelancer can be like hiring an intern.

“So, what about the in house full time employee?”

The great benefit of hiring an employee is that you control the employees quality, time, and per day activities. You are able to build in a position or team who job is centered on social media marketing duties.

However, you are already business owners so you understand that adding a new position is not an easy task.

You will need to develop a training method, day to day process and oversight for the employee. Which means it could take months before you are ready to get in the social media marketing game.

On the low end you can expect to pay $35k per year in salary. This is approximately $3500 per month when you include employment taxes and benefits.

$3500/mo. x 12 = $42,000 per year for a full time employee

Pros in-house employee

□Committed to working for your organization

□100% oversight on work performed per day

□Experience is hired, built and retained over years

□Flexibility to change work focus to move from project to project

Cons in house employee

□High Cost. Average salary for devoted social media manager can be upwards of $35k-50k per year.

□Employer usually will be required to pay additional employment taxes and benefits

□Reliant on one person. If he/she is sick or leaves the company your social media is on hold.

□Long term commitment. Including establishing training, processes, and reporting process for position.

"Maybe I should hire the small marketing company?”

The small marketing company typically caters to other small business owners. Most of these companies try to provide as much value to the client at the most reasonable rate possible.

Which offers you a hybrid of the freelancer and the full time employee; you get the best of both worlds. They usually offer several packages to work with your budget and needs.

The mission of the small marketing company is to grow clientele; therefore you will find they are more committed to helping your company grow.

The cost for a GOOD small marketing company can range from $400 - $1500 per month depending on what services you need.

So, the lower package

$400/mo. X 12/mo. = $4,800 per year.

The higher end package

$1500/mo. X 12/mo. = $18,000 per year.

Pros small marketing company

□Several pricing options, packages to suit your needs

□Low to mid-level cost is still more cost effective than hiring in house or freelancer

□Can move package levels easily from month to month

□Not reliant on one person.

□Committed to your organization, results focused

□Some oversight, you will be able to have access to a social media manager directly

□Company has experience working with other small businesses

□No employment taxes or benefits

Cons small marketing company

□Not 100% oversight you will not be able to know what happens behind scenes daily.

□Most companies require 6-12 month contract

Buyer beware there are plenty of inexperienced small marketing companies on the web.

It is important to ask if the company has in house (on staff) social media managers. This is to prevent hiring a company that is just outsourcing work to freelancers.

“So, How about the Corporate marketing Agency?”

These larger corporate agencies typically work with other large corporate companies. They are well known for offering a full-service range of marketing services for their clientele. Therefore, they have many employees working together on multiple client campaigns.

This is GREAT! Especially is you have a large multifaceted business. Because each employee working on the campaign can strategize and execute their ideas into the project.

However, when dealing with large agencies because they have many projects to work on for many companies often they are slow to respond to your personal requests.

The Math

A GOOD corporate marketing company you will pay $15,000,mo.

$15,000/mo. X 12 mo. = $180,000 per year for corporate marketing firm

Pros Corporate Marketing Company

□Several employees great for idea sharing and development

□Not reliant on one person, you will have several social media managers to contact

□Long term commitment to your business

□Full service marketing services offered with one company

□No employment taxes or benefits needed

Cons Corporate Marketing Company

□Not very flexible, because you will be dealing with so many people changes to campaigns can be difficult.

□Not 100 % oversight you will not be able to know what happens behind the scenes daily

□Most big corporate companies require 12- 24 month contract

How much does social media marketing costs?

Intern Freelancer Full-Time


Small Marketing Company Corporate Marketing Company
Cost Free $900/mo. $3500/mo. $400-1500/mo. $15,000/mo.
Pro Free Flexibility Quality Control Experience Employees
Cons No Exp One Person Cost No Oversight Cost
Use Anyone Anyone Based on Experience Small Businesses Large Multi-faceted companies

Every option has different costs and benefits to your business.

Interns are free but can suck up your time and time is money.

Freelancers are great for outsourcing projects, but are less committed.

In-house employee offers you more control, but your business will be creating an additional position.

The small social media marketing company, offers great pricing options and personalized business service offerings.

Corporate marketing companies offer the most comprehensive services, but can be slow and expensive.

“Should I Hire McCM Social Media?”

If you are looking for a small social media marketing company to manage all your social media business needs and get real results in return contact us today.

We will regularly post fun and educational content to your business pages. This type of regular content posting will create more brand awareness and engagement with existing clients and their family and friends, to generate new business. There is nothing bigger right now to keep people connected and "liking" and "sharing" information about your business.

Allow McCM Social Media to keep your business the topic of conversation on social media.



5 Benefits of Social Media Marketing

Social media management is the new way to engage with existing patients. And while you are having better relationships with existing clients you are creating a better online image. Businesses want numbers and want to see the actual return on investment (ROI) however; social media has many intangibles that can be very difficult to convert into dollars and cents.

  1. Using your existing clients following your organization on Facebook or twitter you can test an advertising campaign to determine how popular the campaign is before spending exuberant amounts of money on a campaign that your clients already do not like.
  2. Creating a more personalized appearance of the organization. Showing how fun your organization is for your clients and for the employees. Drive more discussions with clients and employees.
  3. A quicker easier way for your clients to comment and interact with your organization. Your followers are already using this platform to keep in touch with people. By using this platform you can find out right away what their experience was with your organization. People are much more likely to post feedback on social media then to answer and reply to an email requests or make a trip to yelp or yellowpages.com to leave a review.
  4. Social media business pages also can reinforce your brand image.
  5. Increase search engine optimization with regular use of social media pages your organization will rank higher on google, Bing, and yahoo searches.

These five benefits are the bits and pieces that social media marketing offer that are difficult to be gauged by dollars and cents. These are just some and the many reasons that having an active social media presence is important to your brand image.




Key Element in Building Raving Fans

Better dental internal marketing equals a higher rate of patient acquisition and retention. If you want a booming business you have to create raving fans. If your patients are all raving fans they will rave about you in their community. Having raving fans doing your marketing for you is a good thing!

Your existing team members, who love their job, are a key element in creating a raving fan patient base. We have all heard the old saying “a happy employee is a productive employee”, this is still so true for today. Your happy team members create an engagement with your patients that make happy and they want to return, or better yet tell family and friends how great their experience at XYZ dental may have been.

Delivering a WOW experience is more effective than good dentistry. Develop systems and protocols that will help define to your team how to engage and serve the needs of your patients. If you are all communicating on the same page, you are able to offer services to your patients better, faster and more cost-effectively. Most of all you will be creating raving fans who will want to talk to others about their experience in your practice.

You could be providing the best dentistry in town, but without a team who have been trained to communicate effectively with your patients you will not be creating that WOW effect that creates a raving fan patient base.

Strategy to create raving fans

Create internal engagement with your patients. Develop a better understanding for your patients on a personal level understand who your patients are in order to better understand their needs. Meet with your staff to have open discussions to anticipate the needs of your patients, and greet them in a way that tells the patient you know and care about them. Recognize employees who are excelling with these protocols.

Just because someone has found or been referred to your practice does not mean they are going to stay. Every patient you attract from external marketing if they are a raving fan should turn into 5 to 20 referred patients over the lifetime of that patient. Even with rock solid external marketing techniques when people call the office and are greeted by someone who has little to no phone skills will not create the raving fan you are looking for.

Regular open communication and feedback with your team can help ensure those who are weaker in customer service are given the opportunity to address need for improvement. Also, regularly discussing with the whole team how you would like communication to look. Expressing to them how important they are in the overall effect of acquiring and maintaining raving fans in our community. Give personal recognition to the team members who are making efforts to communicate more effectively with your patients.

Hold regular team meetings and give examples of how you sound smiling vs. how you sound not smiling. Have you ever had a phone conversation with someone over the phone and you can just tell they are having a bad day? Even though, you have never met that person you can tell by their voice. This can help impress on your team how important they are in the representation of your practice. Hold internal competitions for example, dinner gift certificate for the employee who can attain the most patients to post, like, or subscribe to the practice social media sites.

Good employees want to perform and please their “boss” and like to be recognized for their accomplishments. Sometimes while setting these expectations in motion there is a weeding out process of employees who do not fit with the needs of your practice. The key here is providing an adequate amount of feedback to effectively show them the areas that need improvement and if the employee does not make necessary changes there is no guilt when you let that person go.

You need to be clear and concise on what you expect.  Training does not have to be elaborate, you could direct the employee to watch videos on self-confidence or communication skills to help them better represent your practice. There is a lot of information in books and online to help a staff member get added training in any area of weakness. Understanding how your existing staff is a key element of the internal marketing that creates raving fans in your community.

Now that every patient is experiencing the WOW factor of your dental practice each raving fan that you acquire will equal 20 more raving fans.

Hello World

MCM (McCarty Consulting & Management was started by a dental assistant who could see that the typical dental practice did not have great interest in marketing let alone social media marketing. So the decision was made to start a company that dentists could trust to represent their company on their social media business pages.

The inspiration behind this company is that most people today are searching for their dentist on the internet. The days of dentists having a great yellow pages book version advertisement has long past. Therefore, I feel that the time for dentists to get on board with social media is only going to become more and more important part of their marketing strategy.

Because the CEO of MCM is a dental assistant she has a greater understanding of the professionalism and legalities regarding the content used for the business social media pages. Her professionalism and better understanding of who your target patients are, is an integral part in creating effective content for your practice.

MCM would like to return the best dental professionals back to the top of the conversation on the various social media platforms.

Product / Service Categories

Social Media Manager

A social media manager should be able to tell you how their services can increase your patient growth. They should also be able to show you the data to back up the new traffic they were able to create by managing a local businesses social media pages.

To be effective the manager should use fun and educational campaigns with your practice to engage your existing patients and staff to get involved. Encouraging patients to take photos and tag the practice their photos, now this will be shared to their wall with your name attached this will create new contacts from that patients existing friends and family from their social media pages.

With the use of social media platforms for marketing you are also establishing a reputation and creating brand awareness for your practice.

With the right company managing your social media marketing pages you will also be improving search engine optimization. Causing your brand name and business pages to become higher on search engines like google.